{"title":"Beloved Jackets","description":"\u003ch3 style=\"text-align: center;\"\u003eEllemairco Beloved is handmade by humans, not machines.\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003ePieces created in collaboration with global artisans preserving traditional craft\u003c\/p\u003e","products":[{"product_id":"the-storyteller-jacket-3","title":"The Storyteller Jacket -3","description":"\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cmeta charset=\"utf-8\"\u003eCr\u003cspan\u003eeated in collaboration with global artisans preserving traditional craft.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003eEach jacket is crafted from traditional Kantha fabric, a time-honored textile technique originating in India. \u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cem\u003e\u003cstrong\u003eKantha\u003c\/strong\u003e\u003c\/em\u003e is made by layering soft, repurposed cotton saris and hand-stitching them together in intricate running stitches, creating a fabric that is both lightweight and richly textured with history.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"710\"\u003e\u003cem\u003e\u003cstrong\u003eEmbroidery \u003c\/strong\u003e\u003c\/em\u003eis added using hand-guided machine techniques where artisans carefully steer the machine by hand, allowing for expressive, slightly irregular detailing that keeps every piece unique. This blend of traditional Kantha craftsmanship and human guided embroidery gives each jacket its own rhythm, texture, and story.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eNo two are ever exactly alike, each one carries the marks of its maker and the beauty of slow, intentional craft. \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 43\" \u003c\/p\u003e\n\u003cp\u003eSleeve Length: 23.5\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 19\"\u003c\/p\u003e\n\u003cp\u003eChest: 23\" flat (approximately 46\" around)\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S–XL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242210910287,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/3_f19ac096-ae0d-4bd6-9d88-a288b5cf2ed7.png?v=1778784265"},{"product_id":"the-storyteller-jacket-4","title":"The Storyteller Jacket - 4","description":"\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cmeta charset=\"utf-8\"\u003eCr\u003cspan\u003eeated in collaboration with global artisans preserving traditional craft.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003eEach jacket is crafted from traditional Kantha fabric, a time-honored textile technique originating in India. \u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cem\u003e\u003cstrong\u003eKantha\u003c\/strong\u003e\u003c\/em\u003e is made by layering soft, repurposed cotton saris and hand-stitching them together in intricate running stitches, creating a fabric that is both lightweight and richly textured with history.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"710\"\u003e\u003cem\u003e\u003cstrong\u003eEmbroidery \u003c\/strong\u003e\u003c\/em\u003eis added using hand-guided machine techniques where artisans carefully steer the machine by hand, allowing for expressive, slightly irregular detailing that keeps every piece unique. This blend of traditional Kantha craftsmanship and human guided embroidery gives each jacket its own rhythm, texture, and story.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eNo two are ever exactly alike, each one carries the marks of its maker and the beauty of slow, intentional craft. \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 43\" \u003c\/p\u003e\n\u003cp\u003eSleeve Length: 23.5\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 19\"\u003c\/p\u003e\n\u003cp\u003eChest: 23\" flat (approximately 46\" around)\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S–XL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242213236815,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/4_d665e9b0-6fff-4c45-8d24-f1a2ac074784.png?v=1778784341"},{"product_id":"the-storyteller-jacket-5","title":"The Storyteller Jacket - 5","description":"\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cmeta charset=\"utf-8\"\u003eCr\u003cspan\u003eeated in collaboration with global artisans preserving traditional craft.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003eEach jacket is crafted from traditional Kantha fabric, a time-honored textile technique originating in India. \u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cem\u003e\u003cstrong\u003eKantha\u003c\/strong\u003e\u003c\/em\u003e is made by layering soft, repurposed cotton saris and hand-stitching them together in intricate running stitches, creating a fabric that is both lightweight and richly textured with history.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"710\"\u003e\u003cem\u003e\u003cstrong\u003eEmbroidery \u003c\/strong\u003e\u003c\/em\u003eis added using hand-guided machine techniques where artisans carefully steer the machine by hand, allowing for expressive, slightly irregular detailing that keeps every piece unique. This blend of traditional Kantha craftsmanship and human guided embroidery gives each jacket its own rhythm, texture, and story.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eNo two are ever exactly alike, each one carries the marks of its maker and the beauty of slow, intentional craft. \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 43\" \u003c\/p\u003e\n\u003cp\u003eSleeve Length: 23.5\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 19\"\u003c\/p\u003e\n\u003cp\u003eChest: 23\" flat (approximately 46\" around)\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S–XL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242214940751,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/5_88688c9d-5124-43c8-9e8f-71dd90ed1260.png?v=1778784422"},{"product_id":"the-storyteller-jacket-6","title":"The Storyteller Jacket - 6","description":"\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cmeta charset=\"utf-8\"\u003eCr\u003cspan\u003eeated in collaboration with global artisans preserving traditional craft.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003eEach jacket is crafted from traditional Kantha fabric, a time-honored textile technique originating in India. \u003c\/p\u003e\n\u003cp data-start=\"34\" data-end=\"343\"\u003e\u003cem\u003e\u003cstrong\u003eKantha\u003c\/strong\u003e\u003c\/em\u003e is made by layering soft, repurposed cotton saris and hand-stitching them together in intricate running stitches, creating a fabric that is both lightweight and richly textured with history.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"710\"\u003e\u003cem\u003e\u003cstrong\u003eEmbroidery \u003c\/strong\u003e\u003c\/em\u003eis added using hand-guided machine techniques where artisans carefully steer the machine by hand, allowing for expressive, slightly irregular detailing that keeps every piece unique. This blend of traditional Kantha craftsmanship and human guided embroidery gives each jacket its own rhythm, texture, and story.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eNo two are ever exactly alike, each one carries the marks of its maker and the beauty of slow, intentional craft. \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 43\" \u003c\/p\u003e\n\u003cp\u003eSleeve Length: 23.5\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 19\"\u003c\/p\u003e\n\u003cp\u003eChest: 23\" flat (approximately 46\" around)\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S–XL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242217168975,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/6_1e137702-acd9-4588-a3f5-ab1d8deff992.png?v=1778784471"},{"product_id":"the-talisman-jacket-1-copy","title":"The Talisman Jacket - 2","description":"\u003cp data-start=\"28\" data-end=\"282\"\u003eA statement piece inspired by the artistry of traditional \u003cstrong\u003eSuzani \u003c\/strong\u003eembroidery. Crafted from soft velvet and adorned with vibrant stitched motifs, each jacket celebrates storytelling through thread.\u003c\/p\u003e\n\u003cp data-start=\"284\" data-end=\"724\"\u003e\u003cstrong\u003eSuzani embroidery \u003c\/strong\u003etraces its roots to Central and South Asia and has long influenced artisan textile traditions across regions of India, particularly in Rajasthan and Gujarat, where richly embroidered textiles are created using intricate chain stitch and hand-guided embroidery techniques. Most times \u003cspan\u003efeaturing symbolic florals, vines, suns, and medallions believed to represent abundance, protection, and beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1041\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe\u003cstrong\u003e embroidery\u003c\/strong\u003e process is deeply detailed, with artisans guiding each design by hand to create layered textures and expressive imperfections that make every piece unique. Combined with the depth and softness of velvet, these jackets feel both regal and deeply personal. Crafted slowly, with heritage in every stitch.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 44\"\u003c\/p\u003e\n\u003cp\u003eSleeve Length: 21\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 18\"\u003c\/p\u003e\n\u003cp\u003eChest: 24\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S\u003cspan\u003e–XL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242486095951,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/19_efee9c5d-a3c7-446f-bf83-12b7551c9f11.png?v=1778786904"},{"product_id":"the-talisman-jacket-3","title":"The Talisman Jacket - 3","description":"\u003cp data-start=\"28\" data-end=\"282\"\u003eA statement piece inspired by the artistry of traditional \u003cstrong\u003eSuzani \u003c\/strong\u003eembroidery. Crafted from soft velvet and adorned with vibrant stitched motifs, each jacket celebrates storytelling through thread.\u003c\/p\u003e\n\u003cp data-start=\"284\" data-end=\"724\"\u003e\u003cstrong\u003eSuzani embroidery \u003c\/strong\u003etraces its roots to Central and South Asia and has long influenced artisan textile traditions across regions of India, particularly in Rajasthan and Gujarat, where richly embroidered textiles are created using intricate chain stitch and hand-guided embroidery techniques. Most times \u003cspan\u003efeaturing symbolic florals, vines, suns, and medallions believed to represent abundance, protection, and beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1041\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe\u003cstrong\u003e embroidery\u003c\/strong\u003e process is deeply detailed, with artisans guiding each design by hand to create layered textures and expressive imperfections that make every piece unique. Combined with the depth and softness of velvet, these jackets feel both regal and deeply personal. Crafted slowly, with heritage in every stitch.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 44\"\u003c\/p\u003e\n\u003cp\u003eSleeve Length: 21\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 18\"\u003c\/p\u003e\n\u003cp\u003eChest: 24\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S\u003cspan\u003e–XL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242492059727,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/20_b60fe986-ff0f-433d-bb6f-17b0319083f9.png?v=1778786953"},{"product_id":"the-talisman-jacket-4","title":"The Talisman Jacket - 4","description":"\u003cp data-start=\"28\" data-end=\"282\"\u003eA statement piece inspired by the artistry of traditional \u003cstrong\u003eSuzani \u003c\/strong\u003eembroidery. Crafted from soft velvet and adorned with vibrant stitched motifs, each jacket celebrates storytelling through thread.\u003c\/p\u003e\n\u003cp data-start=\"284\" data-end=\"724\"\u003e\u003cstrong\u003eSuzani embroidery \u003c\/strong\u003etraces its roots to Central and South Asia and has long influenced artisan textile traditions across regions of India, particularly in Rajasthan and Gujarat, where richly embroidered textiles are created using intricate chain stitch and hand-guided embroidery techniques. Most times \u003cspan\u003efeaturing symbolic florals, vines, suns, and medallions believed to represent abundance, protection, and beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1041\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe\u003cstrong\u003e embroidery\u003c\/strong\u003e process is deeply detailed, with artisans guiding each design by hand to create layered textures and expressive imperfections that make every piece unique. Combined with the depth and softness of velvet, these jackets feel both regal and deeply personal. Crafted slowly, with heritage in every stitch.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 44\"\u003c\/p\u003e\n\u003cp\u003eSleeve Length: 21\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 18\"\u003c\/p\u003e\n\u003cp\u003eChest: 24\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S\u003cspan\u003e–XL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242501955663,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/22.png?v=1778787177"},{"product_id":"heartseer-jacket-1","title":"Heartseer Jacket - 1","description":"\u003cp data-start=\"28\" data-end=\"282\"\u003eA statement piece inspired by the artistry of traditional \u003cstrong\u003eSuzani \u003c\/strong\u003eembroidery. Crafted from soft velvet and adorned with vibrant stitched motifs, each jacket celebrates storytelling through thread.\u003c\/p\u003e\n\u003cp data-start=\"284\" data-end=\"724\"\u003e\u003cstrong\u003eSuzani embroidery \u003c\/strong\u003etraces its roots to Central and South Asia and has long influenced artisan textile traditions across regions of India, particularly in Rajasthan and Gujarat, where richly embroidered textiles are created using intricate chain stitch and hand-guided embroidery techniques. Most times \u003cspan\u003efeaturing symbolic florals, vines, suns, and medallions believed to represent abundance, protection, and beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1041\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe\u003cstrong\u003e embroidery\u003c\/strong\u003e process is deeply detailed, with artisans guiding each design by hand to create layered textures and expressive imperfections that make every piece unique. Combined with the depth and softness of velvet, these jackets feel both regal and deeply personal. Crafted slowly, with heritage in every stitch.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 44\"\u003c\/p\u003e\n\u003cp\u003eSleeve Length: 21\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 18\"\u003c\/p\u003e\n\u003cp\u003eChest: 24\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S\u003cspan\u003e–XL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242518306895,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/16_c854dfb9-e878-4b94-9fea-f8ee13eac32f.png?v=1778787486"},{"product_id":"heartseer-jacket-4","title":"Heartseer Jacket - 4","description":"\u003cp data-start=\"28\" data-end=\"282\"\u003eA statement piece inspired by the artistry of traditional \u003cstrong\u003eSuzani \u003c\/strong\u003eembroidery. Crafted from soft velvet and adorned with vibrant stitched motifs, each jacket celebrates storytelling through thread.\u003c\/p\u003e\n\u003cp data-start=\"284\" data-end=\"724\"\u003e\u003cstrong\u003eSuzani embroidery \u003c\/strong\u003etraces its roots to Central and South Asia and has long influenced artisan textile traditions across regions of India, particularly in Rajasthan and Gujarat, where richly embroidered textiles are created using intricate chain stitch and hand-guided embroidery techniques. Most times \u003cspan\u003efeaturing symbolic florals, vines, suns, and medallions believed to represent abundance, protection, and beauty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"1041\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe\u003cstrong\u003e embroidery\u003c\/strong\u003e process is deeply detailed, with artisans guiding each design by hand to create layered textures and expressive imperfections that make every piece unique. Combined with the depth and softness of velvet, these jackets feel both regal and deeply personal. Crafted slowly, with heritage in every stitch.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade by human hands in India\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eMade to matter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSizing: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 34\"\u003c\/p\u003e\n\u003cp\u003eSleeve Length: 21\"\u003c\/p\u003e\n\u003cp\u003eShoulder Width: 18\"\u003c\/p\u003e\n\u003cp\u003eChest: 24\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eRecommended Sizing: S\u003cspan\u003e–XL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"824\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Ellemairco Beloved","offers":[{"title":"Default Title","offer_id":45242532200527,"sku":null,"price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3427\/files\/21_0fe52087-ec0b-4fc5-814b-41250a9e5906.png?v=1778787843"}],"url":"https:\/\/www.ellemairco.com\/collections\/beloved-jackets.oembed","provider":"Ellemairco","version":"1.0","type":"link"}