Purpose
Lauren Mair // Owner, Designer & Lover
Owner and creator of recycled clothing company “EllemairCo”. I have a burning passion in my heart to create. My mother raised me on arts and crafts and banana splits, (at least that’s what I remember)..
Where has your art taken you?
I love and breath art. Since I was a little girl, it affected my style, my lifestyle and my attitude towards life. I can appreciate it in any; and every form. I love change, and having the ability to change anything by altering it or painting it is one of the most amazing things art has to offer.
Initially I studied fine arts, leading me to stumble into a career in fashion. Which I always had a love for and a creative flare with. I made my own clothing throughout high school which eventually lead to Ellemairco™ blossoming.
Heading into my 6th year of business, and 8th year since creating the first product; it has been a rollercoaster. Balancing a business at 18 while going to college and juggling 2 jobs taught me strength, drive and motivation. I developed a wonderful following and a very appreciative clientele. I now sell worldwide on 3 platforms & in very renowned art and design shows. My art has allowed me as a person to blossom and has given me the flexibility to do what I love everyday.
Ellemairco™ is a clothing company that is made with passion and soul. Down to earth, bohemian statement pieces, Incorporating recycled, and vintage fabric into the products. Brilliant colours, and intricate patterns make my soul happy, clothing is much more than just dressing yourself. It is a outlet for creativity and feeling good about yourself and how you look. I base my designs on timeless bohemian styles that are easy to dress up or down.
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Sustainability is at the heart of everything created by Ellemairco.
“There is honestly so much textile waste and so much sacred, beautiful, meaningful fabric, and clothing to be used” - “When you hold a vintage textile you know that was used, and loved and had many memories made wearing it. It becomes more than just a fast fashion garment. It becomes a story, something much more meaningful and special.”
Our line The LOVED TEXTILE - is heavily influenced by Indian textiles with incredible dyes, beading and embroidery. Silk sarees from secondhand clothing warehouses are selected, cleaned, and then cut to Ellemairco patterns, and the lifecycle of the beautiful textile starts anew.
“It is so important to use the textiles and clothing that already exists and stop supporting fast fashion brands”